Suit Direct is one of the fastest growing suit retailers in the UK, selling suits, formalwear, casualwear and accessories from some of the UK’s leading designers.

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Mindset has undertaken an extensive programme of research for Suit Direct, encompassing a wide range of techniques - including in-store accompanied shops, depth interviews and online surveys. Our research has also been broad in its objective and remit, examining customer perspectives on branding, store environment and - of particular importance in a post-pandemic retail landscape - suit-wearing and suit-buying behaviours.