nosey is good
There’s no other way to say this: we’re monumentally nosey. We’re compulsive people watchers and perennial conversation eavesdroppers. That’s why we ended up in research and that’s what keeps us here.
Don’t get us wrong – we’re hugely experienced at what we do and our repertoire of techniques is considerable – but what really drives us is the need to figure out what people are thinking, why they do what they do and how this affects our clients’ businesses.
In truth, our nosiness is at the heart of the way we work. We talk about people all the time. We discuss trends. We argue about what people say – and whether what they say is what they mean…and we devise ways of testing this in our research.
…but we appreciate you’ll probably need something a little more concrete before entrusting us to deliver the insights you need to drive your business decisions. You'll be happy to hear that we're reassuringly experienced...
In a nut-shell we're all about:
Martin and Emma are the core of the Mindset team.
Between us we have worked in research for more than 50 years.
You name it, we’ve researched it: insurance; porridge; libraries; charitable giving; lifestyle magazines; the student experience; boy bands (yes, honestly); regional cheese; greyhound racing; organics; e-books; health and well-being; legal services and leisure centres (…and many, many more sectors).
Flexible, cost-effective & creative solutions
Innovative approaches
Thoughtful, insightful analysis and interpretation