nosey is good
There’s no other way to say this: we’re monumentally nosey. We’re compulsive people watchers and perennial conversation eavesdroppers. That’s why we ended up in research and that’s what keeps us here.
Don’t get us wrong – we’re hugely experienced at what we do and our repertoire of techniques is considerable – but what really drives us is the need to figure out what people are thinking, why they do what they do and how this affects our clients’ businesses.
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In truth, our nosiness is at the heart of the way we work. We talk about people all the time. We discuss trends. We argue about what people say – and whether what they say is what they mean…and we devise ways of testing this in our research.
…but we appreciate you’ll probably need something a little more concrete before entrusting us to deliver the insights you need to drive your business decisions. You'll be happy to hear that we're reassuringly experienced...
In a nut-shell we're all about:
Martin and Emma are the core of the Mindset team.
Between us we have worked in research for more than 50 years.
You name it, we’ve researched it: insurance; porridge; libraries; charitable giving; lifestyle magazines; the student experience; boy bands (yes, honestly); regional cheese; greyhound racing; organics; e-books; health and well-being; legal services and leisure centres (…and many, many more sectors).
Flexible, cost-effective & creative solutions
Innovative approaches
Thoughtful, insightful analysis and interpretation