The Farm Safety Foundation
While UK farmers are among the best in the world, farming remains one of our country’s most hazardous industries; accounting for 1% of workers but 18% of all worker fatalities (HSE). The Farm Safety Foundation was established as an independent charity to help young farmers challenge their behaviours and change their attitude to farm safety. The ultimate aim of the Foundation is to have zero avoidable deaths on our farms. To achieve this, the Foundation works closely with partners in the industry to engage, educate and communicate strong and relatable farm safety messages. The 'Yellow Wellies' brand that the Foundation uses has become almost universally recognised across the UK farming sector.
Their award-winning education programme has delivered innovative farm safety training to over 21,000 young farmers in 44 different land-based colleges and universities across the UK and through the Young Farmers Clubs network. Through national campaigns such as Farm Safety Week and Mind Your Head, the Farm Safety Foundation is tackling the stigma around risk-taking and poor mental health, ensuring that that next generation of farmers is resilient and equipped with smart strategies and specific skills to live well and farm well.
Mindset has been the Foundation's research partner since its inception in 2014. Our annual Farmer Tracker Surveys provide vital evidence about the way that farmers think and behave in relation to farm safety. We also focus on mental wellbeing and the particular issues that farmers face in this regard. The insights collected from our research inform the Foundation's strategy and help to determine aspects such as messaging, communication channels and partnerships.