BCS The Chartered Institute for IT, promotes wider and social and economic progress through the advancement of information and technology science and practice. We have worked with BCS for a number of years, most recently on a project evaluating the challenges BCS faces in introducing a new technician grade certification. Our research involved qualitative interviews and focus groups across a wide range of audiences, including: secondary school students; IT apprentices; undergraduates and IT and HR practicioners, managers and directors in business. The research identified the opportunites for BCS and how it can make the most of these, including its approach to communications, targeting, language and channels.